Conceptualized and designed an easy-to-scale and easy-to-digest promotional campaign for a unique assortment of Italian-made products sold globally at Whole Foods Market stores. Campaign resulted in a $1.1 million incremental sale increase, 60MM total marketing impressions (a 20% increase compared to previous year), and an overall larger basket size.
Art directed and designed alongside Avalon McKenzie. Creative Direction by Jeremy Joyner and Will Chau. Email design in collaboration with Colin Decker. Photography by The Voorhees. Styling by Alicia Deal.
